Fake “Test Results” as Disguised Advertising: Deception, Unfair Competition and Legal Consequences
Overview: hidden promotion behind “independent” tests Apparent neutrality is the currency of product tests. Test results carry considerable weight for consumers. They serve as a neutral point of reference in an increasingly complex market and help to compare products and services objectively. Credible tests enjoy a high level of trust because they provide independent and […]
Unauthorized Use of Product Images: Rights, Protection, and Legal Action
Product images and their legal relevance Product photography has become a cornerstone of digital marketing and online sales. Increasingly, however, businesses discover their own photos on other websites, in Amazon listings, or across social media — often without consent, sometimes in completely different contexts, or even used by competitors.That naturally raises key questions: Is such use […]