We provide legal support for online stores and marketplace businesses in Germany and across the EU. From AGB and privacy policies to trademark strategy and Abmahnung defense—our advice is practical, enforcement-oriented, and tailored to digital sales models.
Legal certainty for online stores, platforms, and marketplace sellers
E-commerce moves fast—law and enforcement risks move even faster. We support online businesses in Germany and across the EU with practical legal solutions that reduce exposure, protect intellectual property, and keep operations scalable.
What makes e-commerce legally challenging:
- E-commerce is not “standard commercial law”—it combines multiple risk areas that are highly enforcement-driven:
- Abmahnung and injunction risks due to advertising, pricing, product claims, or missing information
- Consumer law exposure (withdrawal rights, warranty, delivery, digital content rules)
- Platform and marketplace conflicts (Amazon/eBay policies, takedowns, ASIN hijacking, counterfeit listings)
- Trademark and design disputes, often across borders
- Fast-moving compliance updates (GDPR, DSA, unfair competition rules, sector-specific requirements)
- High reputational pressure—one dispute can impact reviews, listings, and ad accounts
We draft terms & conditions (AGB), privacy policies, and commercial contracts tailored to digital business models. We advise on consumer protection, advertising compliance, and other regulatory requirements—so your shop stays conversion-friendly and legally robust.
Our Services for E-Commerce Businesses:
Intellectual Property
Competition Law (UWG)
Commercial & Contract Law
Corporate Law & Compliance
Intellectual Property (Trademarks, Copyright, Designs, Enforcement)
Protect your brand, products, and digital assets—on every market you sell in
Brands in e-commerce are attacked where it hurts most: search results, listings, visibility, and customer trust. We help you build and defend a protection strategy that works in practice.
Our offer:
- Trademark registrability analysis – assessing risks before filing
- Trademark and design registration in Germany (DPMA), EU (EUIPO) and internationally (WIPO)
- Trademark monitoring – regular surveillance and quick response to threats
- Opposition and cancellation proceedings – defending against competitors and removing conflicting marks
- Enforcement of IP rights (cease-and-desist, injunctions, court proceedings) – protecting your business in practice
- Representation in disputes with competitors and authorities (including Schutzschrift)
- Negotiation and drafting of license and coexistence agreements – secure use of IP
- Advice on transfers of rights and licensing – support in transactions and rights transfers
Typical e-commerce scenarios we handle:
- Trademark conflicts triggered by listing content, ad keywords, product names or packaging
- Competitor registrations aimed at blocking your expansion
- Design theft and imitation of product appearance, packaging, or brand presentation
- Counterfeit and lookalike products entering the EU market
Competition Law (UWG)
Avoid costly warnings—and act fast when competitors break the rules.
Unfair competition is one of the most frequent and commercially disruptive issues in e-commerce. Misleading advertising, product imitation, and formal mistakes in the customer journey can quickly lead to Abmahnungen and interim injunctions (einstweilige Verfügung).
Our goal is to reduce your exposure and, when needed, enforce your rights swiftly to stop unfair practices.
Our offer:
- Drafting and sending cease-and-desist letters (Abmahnung) – quick action to stop unfair practices
- Representation in injunction proceedings – efficient enforcement before German courts
- Defense against unjustified claims – minimizing financial and reputational risks
- Action against imitation of products, websites or packaging – protecting brand identity and originality
- Advice on comparative or aggressive advertising – lawful marketing strategies without exposure to sanctions
- Support in disputes on marketplaces (Amazon, eBay etc.) – fast response to unfair practices online
- Enforcement of injunctions and contractual penalties – ensuring protection is effective in practice
- Legal review of advertising materials – preventing risks before campaigns go live
Typical e-commerce compliance triggers:
- Price reductions, “before/after” pricing, reference pricing
- “Best”, “#1”, “test winner”, sustainability claims, origin statements
- Availability claims (“only today”, “limited stock”)
- Influencer and affiliate marketing disclosures
- Product descriptions with health, performance, or technical superiority claims
Commercial & Contract Law (B2B / B2C)
Contracts that secure revenue, reduce liability, and scale internationally.
Contracts are the foundation of every successful e-commerce business relationship—whether you sell directly to consumers, operate on marketplaces, or build a multi-country distribution network.
For more than 15 years, we have advised international companies—from innovative start-ups, through FMCG businesses, to established e-commerce leaders—on drafting, reviewing, and negotiating commercial agreements in Germany and across the EU. Our approach is practical, business-focused, and designed for enforcement realities.
Our offer:
- AGB (terms & conditions) for e-commerce and online services – compliant with German law and adapted to cross-border sales
- Privacy policies and customer-facing compliance texts aligned with GDPR and online sales requirements
- Quick contract review before signing – spotting liability traps and negotiation points
- Drafting, reviewing and negotiating commercial agreements (B2B / B2C) – tailored to your model
- Localisation and adaptation to German law (UWG, HGB, BGB) – securing cross-border operations
- Contract enforcement and claims management – from warnings and negotiations to interim relief and litigation
- Representation in commercial disputes before German courts – effective advocacy in complex cases
- Managing contractual risk and liability – limitation of liability, penalties, service levels, warranties
Special focus: AI & digital business models
Many e-commerce businesses integrate AI into customer service, product content generation, marketing, or personalization. We help you structure this legally:
- AI and new technologies in contracts – clauses aligned with AI regulatory requirements; governance of generative AI use, data/IP ownership, transparency, liability allocation
- Vendor and SaaS contracts for shop infrastructure, analytics, CRM, payment providers and logistics tech
Corporate Law & Compliance
Legal structure and governance that supports growth—not paperwork for its own sake.
E-commerce businesses frequently scale faster than their corporate and compliance structure. We support founders, shareholders, and management in aligning the legal setup with operational reality.
Ouroffer:
- Compliance and corporate reviews – ensuring conformity with German regulations and minimizing legal risks
- Legal support for growth: governance, authority rules, internal approvals, risk allocation
- Corporate housekeeping for investor readiness (documentation, decision processes, shareholder structure)
- Support in transaction-related matters (transfers of rights, licensing, commercial set-ups)